gone missing

At about the turn of the century (this century),

 "gone missing" suddenly appeared.

No doubt thanks to the media, 

it spread and stuck like a virus.

I assume it's somebody's colloquialism somewhere, 

but I had never heard it before.

As far as I knew, missing was missing. 

Period.

If you go somewhere to be missing,

 that's where you are.

Right?

Anyway, I found these random pictures today.

If I'm ever gone missing,

I've gone to the ranch.